Services built for operational businesses.
Everything we offer exists to improve flow, visibility and conversion. No bloated service lists.
Service 01
Industrial Websites
Conversion-focused websites built for trades and industrial clients. Structured around how the work actually gets won — tenders, quotes, capability, compliance.
Your website should qualify leads before you ever pick up the phone.
What’s included
- Structure & messaging
- Mobile-first builds
- Speed & performance
- SEO foundations
- Capability & tender pages
Outcomes
- Clear tenders
- Safety + compliance
Service 02
Business Systems
Connecting your website to how your business actually runs. Enquiries land where the work is scheduled, not in an inbox someone checks on Friday.
Less admin. Fewer dropped leads. Better control.
What’s included
- Forms → CRM
- Automated follow-ups
- Pipeline visibility
- Job tracking foundations
- Field app integration (ServiceM8, Dynamics)
Outcomes
- Efficient lead flow
- Accurate quoting
Service 03
Digital Growth Infrastructure
Helping the right clients find you, then proving what the spend returned. Visibility is only useful if it converts and you can measure it.
Visibility without conversion is wasted money.
What’s included
- Local & industrial SEO
- Google Ads (where appropriate)
- Tracking & reporting
- Attribution to won work
Outcomes
- Track spend
- Report results
Platform specialisation
Microsoft Dynamics Customisation
Already running Dynamics? We customise it to match how your business actually works — customer portals, content automation, marketing integration and production scheduling.
Explore Dynamics customisationCustomer Portals
Sonic Wave builds custom, web-based customer portals powered by Microsoft Dynamics that give your customers real visibility and control. This reduces admin, eliminates errors, and creates a professional, self-service experience.
Automation & Content Sync
Sonic Wave automates content workflows directly from Microsoft Dynamics. This removes repetitive marketing work and keeps systems perfectly aligned.
Marketing & SEO Integration
We integrate Microsoft Dynamics with your website and marketing systems to create measurable growth. Everything is driven from real data, not guesses.
Operations & Scheduling
Sonic Wave customises Microsoft Dynamics for real-world operations. This improves forecasting, reduces waste, and increases throughput.
Process
How engagements work.
Four stages. Each one produces something you can look at, question and sign off.
- 01
Diagnose
We map how enquiries, quotes and jobs move through your business today — including where they stall.
- 02
Design the system
Structure, messaging and data flow are specified before anything is built. No guessing.
- 03
Build & connect
Website, forms, CRM, automation and reporting are built as one system, not separate pieces.
- 04
Optimise
We refine based on measured performance. Data, not opinions.
FAQ
Common questions
- What does an industrial website actually do differently?
- It is structured around how the work gets won — capability, tenders, safety and compliance evidence — rather than around a gallery. Enquiry forms qualify the job before it reaches a person, so you spend less time on work you were never going to take.
- Do you work with businesses outside Newcastle?
- Yes. Sonic Wave is based in Newcastle, NSW and works with trades, industrial and mining businesses nationally. The systems are deployed remotely; the diagnosis and design sessions can be run on site or online.
- Can you connect our website to the software we already use?
- That is most of the work. Enquiry forms feed your CRM, automated follow-ups run without anyone remembering, and job data flows to field apps such as ServiceM8 or Microsoft Dynamics. We integrate before we replace.
- How long does a build take?
- It depends on scope, which is set during diagnosis. Every engagement runs in four stages — diagnose, design the system, build and connect, optimise — and each stage produces something you can review and sign off before the next starts.
- How do we know it worked?
- Reporting is part of the build, not an add-on. Enquiries are tracked from source through to quoted and won work, so you can see what the spend returned rather than guessing.
Not sure where to start? Request a systems review.
Get a tailored digital plan to streamline your industrial operations.